S01E01: The full picture on travel eSIMs
Video on demand – View the reply
Key takeaways
A data profile downloaded to a chip already built into modern phones. No physical card, no kiosk, no SIM swap. Up and running in about 60 seconds.
Travel eSIMs are on average 50% cheaper than roaming and activate before you even leave home. The main barrier is still awareness, which is a commercial opportunity, not a dead end.
Over half of new smartphones already support eSIM. The technology is mainstream. The question isn't whether this will take off — it already has.
A lot of travellers have the hardware but haven't made the switch yet. Brands that help close that awareness gap are the ones that will capture the revenue.

