S01E01: The full picture on travel eSIMs

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Key takeaways

What is a travel eSIM

A data profile downloaded to a chip already built into modern phones. No physical card, no kiosk, no SIM swap. Up and running in about 60 seconds.

Consumers love it once they've tried it

Travel eSIMs are on average 50% cheaper than roaming and activate before you even leave home. The main barrier is still awareness, which is a commercial opportunity, not a dead end.

The shift is already happening

Over half of new smartphones already support eSIM. The technology is mainstream. The question isn't whether this will take off — it already has.

The perception gap is your opportunity

A lot of travellers have the hardware but haven't made the switch yet. Brands that help close that awareness gap are the ones that will capture the revenue.

Let's make it happen.
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