Fast-Moving Digital Goods

Discover how your organisation can unleash the power of FMDG

About the publication

Fast-Moving Digital Goods (FMDG), such as travel eSIMs, prepaid top-ups and digital gift cards, are redefining how digital commerce works. Instant delivery, repeat purchases and global reach make them powerful revenue drivers but also introduce new complexity around fraud, speed and scalability.

This 2.0 edition reflects how quickly the market has evolved. With AI accelerating change and fraud growing more sophisticated, succeeding in FMDG now requires smarter strategies and the right infrastructure.

Alphacomm introduced the term FMDG and continues to shape the category.
‍
This report breaks down where the market is today and what it takes to win next.

Who should read this report?

This report is for professionals working with fast-moving digital goods across travel, telecom, retail, e-commerce, payments and fintech.

If you’re looking to optimise existing digital goods or launch new ones, this report provides a clear, practical starting point.

What you will learn

Definition of FMDG

Understand what Fast-Moving Digital Goods are, why they behave differently from traditional digital products and how instant delivery and repeat purchases create scalable revenue opportunities.

Market highlights & growth drivers

Explore up-to-date market data, projections and trends across travel eSIMs, prepaid top-ups, digital gift cards, game cards and eMoney, and see where the biggest opportunities are emerging.

Proven revenue strategies

Learn how leading businesses embed digital goods into customer journeys, optimise conversion, increase customer lifetime value and scale without adding operational complexity.

Fraud risks & prevention strategies

Discover why digital goods are prime targets for modern fraud, how AI is changing the threat landscape and what effective, real-time fraud protection looks like in 2026.

Build vs buy decision-making

Discover why digital goods are prime targets for modern fraud, how AI is changing the threat landscape and what effective, real-time fraud protection looks like in 2026.

Related webinars

About us

We believe buying and selling digital goods online should be effortless.

With over 25 years of experience, we know all about fraud, payments and selling digital goods online. As the Merchant of Record, our team of 85 revenue geeks is working 24/7 to make it simple and safe to buy and sell digital goods.

Learn more

Headquarters in Rotterdam

4 Offices across Europe

Compliance