Webinar - Travel eSIM 101: understand the opportunity to drive ancillary revenue

Travel eSIMs solve one of the biggest traveller pain points: staying connected abroad. By removing the hassle of physical SIM cards and eliminating unpredictable roaming fees, they create a seamless experience. For travel brands, this makes eSIMs a powerful ancillary product that combines customer value with strong revenue potential.

Demand for travel eSIMs is set to expand rapidly. Around 70 million were provisioned in 2024, a figure projected to grow to more than 280 million by 2030. The market value is expected to exceed $4.4 billion, reflecting both wider device adoption and rising traveller demand.

Selling eSIMs provides high margins and recurring revenue potential. Unlike one-time extras like baggage fees, connectivity can extend across the entire journey, from booking to return. By positioning eSIMs as an add-on service, travel companies can capture new value while strengthening loyalty.

Travel eSIMs are more than a digital convenience; they represent a scalable new revenue stream. Companies that act early can differentiate themselves, create stronger bonds with customers and tap into one of the fastest-growing ancillary opportunities in the travel industry.

Visibility across multiple touchpoints is key. Travel eSIMs can be promoted on booking websites, mobile apps, loyalty programs, newsletters, in-flight entertainment, airport screens or even magazines. The more integrated the offer, the higher the chances customers will see and purchase it.