The $148B opportunity: ancillary revenue insights and the travel eSIM advantage
About the webinar
As ancillary revenue reaches a record $148B in 2024, airlines are experiencing a clear shift: base fares are falling while demand for paid extras and seamless digital convenience continues to rise.
This opens fresh opportunities for carriers to grow revenue without adding friction for travellers. One standout digital ancillary leading this shift is the travel eSIM.
In this webinar, industry experts unpack the latest insights from the 2024 ancillary landscape and explain how travel eSIMs are becoming an essential part of the next phase of airline revenue growth.
Who should watch this webinar?
This webinar is ideal for airline commercial teams, loyalty leaders, ancillary revenue managers, OTAs, and travel brands seeking to innovate, differentiate their offerings and capture new recurring revenue opportunities.
What you will learn
Insights from the 2024 ancillary landscape
A clear view of how global ancillary revenue reached $148B, why fares dropped while extras increased and what this shift means for airlines worldwide.
Opportunities in digital add-ons
An overview of how products like travel eSIMs fit into the new revenue mix, where demand is coming from and why digital convenience is reshaping passenger expectations.
Differences in airline performance
An explanation of why certain carriers thrive with fees while others struggle, the role of fare strategy and how premium vs. ultra-low-cost models are diverging.
Growth potential across regions and segments
A breakdown of emerging markets, the spread of basic economy, and where airlines still have room to expand ancillary revenue without overwhelming travellers.
Integration of eSIMs into airline ecosystems
Practical guidance on how travel eSIMs can be embedded into booking flows, loyalty programmes and post-purchase journeys to maximise revenue and customer value.
This webinar's speakers
Jay Sorensen
Ancillary Revenue, A la Carte Pricing, Frequent Flyer (FFP) Consultant
Truong Michael Ly
Revenue Optimisation Expert
Join us!
The $148B opportunity: ancillary revenue insights and the travel eSIM advantage
December, 3rd • 15:00 CET
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