S01E04: How to maximise travel eSIM sales

85 to 90% of travel eSIM purchases happen before the trip starts. The airport matters - but the booking confirmation, the pre-departure email, the check-in app - that's where most of the revenue is.

Not all touchpoints are equal. The ones that convert are the ones where you know where the customer is going, for how long and they're in a mindset to act. That's your sweet spot.

Awareness content builds familiarity over time. Conversion content catches the right person at the right moment with the right message. Both matter - but don't confuse them.

Lead with benefits, not features. Save on roaming. Instant connectivity. That's it. And keep the package choice simple, matched to how people travel, not to gigabytes.

Use it as a reward channel - members redeem points for data plans. Or use it as a communication channel - reaching your most engaged customers with a personalised offer right before they travel.