Whether we like it or not, phones and the internet have become essential. When travelling, it's hard to imagine going anywhere without a phone or mobile data. Phones aren't just for making calls but they help us find things to do, places to eat, order rides and navigate with maps. However, high roaming fees and the hassle of buying a local SIM card can be frustrating for travellers.
This is where eSIMs come in. These digital SIM cards provide instant connectivity without the need for a physical SIM swap. And what better place to introduce travellers to eSIM technology than the very hub of international travel: the airport! By utilising key airport touchpoints, airports can boost traveller engagement and provide seamless connectivity from the moment passengers arrive; or even before they depart.
How can airports leverage various touchpoints to promote eSIMs?
From the second travellers step into the terminal to the moment they call a cab, many opportunities are presented to educate, engage, and convert them into eSIM users.
One of the first things passengers may do at an airport is to look for free Wi-Fi, which makes this an important moment to introduce eSIMs as an alternative. While airport Wi-Fi may seem like a convenient option, most times, it requires users to provide personal information or accept terms that allow data tracking and targeted advertising. On the contrary, an eSIM offers a private, safe connection without the risk of personal data being collected or sold. Instead of going through a tedious sign-in process for slow and often restricted Wi-Fi, passengers could be shown an instant prompt on their phones offering an easy, one-tap eSIM activation for immediate high-speed connectivity.
Moreover, as travellers move through the terminal, airports can strategically place digital screens, banners, and information booths to highlight the benefits of eSIMs, showing how they provide instant data without hidden fees.
Airports can make eSIMs more accessible by integrating them into self-service kiosks, allowing travellers to activate their connection while checking in or handling baggage. Dedicated kiosks specifically for eSIM services, placed before boarding, near baggage claim, or at terminal exits, can give passengers an easy way to get online as soon as they land. A quick QR code scan is all it takes to set up an eSIM, saving travellers the trouble of finding a local SIM card vendor or dealing with slow public Wi-Fi. Airports like Changi in Singapore and Dubai International are already using these setups, showing how simple changes can make a big difference in keeping travellers connected and improving customer experience.
You may also be interested in our webinar: Unlocking a new ancillary revenue stream - the power of travel eSIMs
Which airport areas or zones are most effective for eSIM promotions?
Airports are busy and often crowded, and some areas hold more potential for eSIM promotions than others. The most effective zones include:
- Arrival halls and immigration areas are where the need for connectivity is greatest. Travellers are likely to access maps, confirm accommodations, and inform family or friends of their safe arrival. This is a great zone to place eSIM advertisements and activation kiosks for immediate exposure.
- Duty-free & retail shops: While on the lookout for last-minute shopping ideas or gifts, travellers are often in a spending mindset. Partnering with retail shops to advertise, educate, and sell eSIMs can be convenient for airports.
- Transportation hubs: Ride-sharing pickup points and taxi stands are also great locations for eSIM promotions. Digital billboards and interactive kiosks can encourage travellers to activate an eSIM before they leave the airport.
How can eSIMs enhance the overall travel experience and reduce roaming charges?
One of the biggest frustrations for international travellers is dealing with costly roaming fees and the hassle of switching to local SIM cards in a foreign country. The solution? eSIMs. Here's why:
- Activated instantly: With a quick scan of a QR code, travellers can get connected in seconds without searching for a local SIM in a physical store or waiting in line.
- Straightforward pricing: Unlike traditional physical SIM cards, which often have hidden roaming fees, eSIMs offer prepaid plans with full transparency. This means no unexpected charges, just straightforward pricing.
- Flexibility & control: Travellers can choose an eSIM plan that best suits their data needs and budget, whether for a short layover or an extended trip.
Recommended reading: The benefits of eSIM for the travel industry
How can digital signage and mobile apps be utilised as touchpoints for eSIM promotion?
Digital signage, such as LED screens, interactive displays, and transit screens, is great for showcasing or promoting eSIM benefits, especially if placed in high-traffic areas. Many airports also have their own mobile apps designed to assist passengers with navigation, flight updates, and airport services. These apps can promote eSIM buying options, push notifications, and real-time offers, making it even easier for travellers to stay connected.
What partnerships and collaborations can enhance eSIM adoption in airports?
Beyond promotion and education, driving eSIM adoption in airports requires strategic collaborations. Some of the most effective partnerships to consider include:
- Telecom providers: Working with both local and global carriers to offer special eSIM packages for travellers can increase adoption rates.
- Airlines: eSIM promotions can be embedded into airline mobile apps, boarding passes, and in-flight Wi-Fi portals, ensuring maximum exposure.
- Retailers & duty-free stores: Selling eSIM services alongside travel accessories can create a seamless experience for travellers.
- Ride-hailing & transport services: Partnering with Uber, Lyft, or local cab and transport services to promote eSIMs within their apps can secure connectivity as travellers move beyond the airport.
What challenges might arise when promoting eSIMs in airport environments and how can they be addressed?
The advantages are clear and straightforward for some, but like any new technology, others are either unaware of it or resistant to change, which slows adoption. Some challenges to keep in mind are:
- Lack of awareness: Many travellers still don’t fully understand what an eSIM is or how it works. For this reason, airports should invest in educational campaigns using digital signage, informative videos, or newsletters to guide travellers.
- Concerns about network reliability: Some travellers may worry that an eSIM won’t offer the same coverage as their regular SIM. To provide assurance, consider highlighting partnerships with reputable telecom providers and emphasising strong network coverage.
- Resistance to change: People tend to stick to what they know, and switching to an eSIM may feel unfamiliar. The best way to convince someone to try something new is by offering incentives, such as discounted first-time purchases or loyalty rewards
Can we help?
The travel sector is just getting started with eSIMs. Some airports are already including this technology in their offering with the intention of making the customer experience better for travellers. As hubs of international travel, airports serve as the first and last stop in a traveller’s journey, making them an ideal place to introduce solutions that make travel easier. By turning key customer touchpoints into opportunities for education and adoption, airports can do more than just promote a product and better influence how travellers stay connected.
At Alphacomm, we’re committed to helping you turn potential pitfalls into opportunities for success, making the sale of your digital goods simple and safe. With our cutting-edge solutions, you can focus on what truly matters—delivering a consistent shopping experience. Do you want to know more about our eSIM solution? Connect with our team today!
