Webinar: How to avoid gift card fraud this holiday season - experts provide insights!
Webinar on demand – View the recording
Key takeaways
In a remarkable turn of events, the digitisation of gift card distribution has witnessed a significant surge from 15% to 50% in a span of three years.
It is common to underestimate the ingenuity of scammers. However, they continue to evolve with increasingly creative and complex strategies. A prime example is their adoption of regular consumer behaviour, making their identification exceptionally challenging.
An overwhelming 99% of consumers are unwittingly purchasing fraudulent gift cards. By being drawn towards lower prices, they inadvertently propagate criminal activity.
The festive season, particularly Christmas, has been observed to be the most susceptible period for fraudulent activities. Scammers escalate their activities while merchants, in their pursuit of delivering an impeccable customer experience, may unintentionally relax their security measures due to staffing constraints.
Even in the face of scammers employing advanced precautionary tools, efficient solutions such as Protectmaxx have shown great promise. They are capable of detecting and halting deceptive online payments, thus, providing reassurance and peace of mind to merchants.
Introducing the speakers
Feel free to reach out to speakers to dive deeper.
Todd Tomlin – Digital nomad, gift card expert, and Co-Founder of Ncentiva.
After 10+ years with Hyatt Hotels, Expedia and Hotels.com working in a variety of roles in loyalty, credit cards, gift cards and marketing strategy, Todd has now launched the gift card payments platform, Ncentiva.
Lisa de Vreede – Product Owner Protectmaxx anti-fraud Solution at Alphacomm.
Lisa is experienced and an expert in the world of digital goods sales, online payments and fraud risk. As the Product Owner for Protectmaxx, she brings a wealth of technical knowledge to the discussion.
Juliette Terrace – Growth Manager for ReloadNow retail platform.
A highly qualified professional with experience in several markets, Juliette Terrace, will represent ReloadNow, a trusted and secure go-to site that allows users to top up and buy prepaid cards online in just a few clicks.
Moderator: Chris Staab
Christopher Staab, co-Founder of LSA and Managing Partner of Airline Information, is the webinar’s moderator. Chris has multiple years of professional experience in diverse industries and positions. He has worked with the International Air Transport Association, Amtrak, the Department of Transportation, and ATPCO. Chris is very experienced in Pricing, Revenue Management, Travel Distribution, and Airline Industry Affairs.
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