Digital Journey Insights: Building trust from account creation to checkout
Webinar on demand – View the recording
Key takeaways
Mapping the Journey: To combat fraud effectively, always map the entire customer journey on your website, identifying critical checkpoints and associated risks.
Adaptive Friction: Different #checkpoints may require varying levels of friction, striking a balance between security and user experience.
Data is King: Data is crucial for making informed decisions in the fight against fraud and improving the overall customer experience.
Chargeback Strategies: Utilizing frameworks can significantly boost your win rates when handling complex chargeback disputes.
ATO loves PayPal: PayPal accounts are victims of lots of Account Takeover (ATO) fraud.
ATO in Digital Wallets: As #digitalwallets become more and more popular, get ready to see a surge in ATO attacks targeting these payment methods.
In light of these precious insights, what can you do to boost your fraud prevention strategies?
Maximize Data Utilization: Make the most of your data to identify trends and potential threats.
Collaboration is Key: Partner with 3rd parties and payment providers to gain more profound insights into your customers.
Break Down Silos: Foster a unified approach within your organization and among all stakeholders. Avoid creating isolated silos.
Fraud Orchestration: Embrace fraud orchestration to protect your business and deliver an enhanced user experience.
Introducing the speakers
Feel free to reach out to speakers to dive deeper.
Brian Davis – Head of Trust & Safety at Dodgeball.
Brian builds fraud and T&S teams from scratch. He likes to call it organizing the chaos. Now he gets to be an extension of T&S teams and help them build out their strategy to scale T&S to align with their company’s lofty goals. His internal goal is to help the community to find their voices and be seen as the true experts they are. Fraudsters work together, so it only makes sense we do too!
Georgiana Hera – Product Owner Protectmaxx anti-fraud Solution at Alphacomm.
As a Product Owner of the anti-fraud solution, Protectmaxx, Georgiana Hera is critical in translating business and market needs into a clear product vision. She leads her team to embody this vision, serving as a thought leader for the company’s products. Georgiana is also an accomplished Senior Software Developer with a proven track record of delivering projects on time. Her contributions are pivotal in the company’s quest to become a leading revenue boosting platform.
Moderator: Chris Staab
Christopher Staab, co-Founder of LSA and Managing Partner of Airline Information, is the webinar’s moderator. Chris has multiple years of professional experience in diverse industries and positions. He has worked with the International Air Transport Association, Amtrak, the Department of Transportation, and ATPCO. Chris is very experienced in Pricing, Revenue Management, Travel Distribution, and Airline Industry Affairs.
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